Marketing Communications: Interactivity, Communities and Content - Brossura

Fill, Chris

Brossura

ISBN 10: 0273717227 ISBN 13: 9780273717225

Casa editrice: Pearson, 2009

Riassunto

Building on its established structure and reputation, the fifth edition of Marketing Communications is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.
Marketing Communications adopts a critical perspective of the subject and unlike other texts in the field, which adopt a 'how-to' approach, this text provides readers with an insight into the 'why' about marketing communications.

Su questo libro

L'autore:

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth.

Product Description:

Book by Fill Chris

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2009
• ISBN 10: 0273717227
• ISBN 13: 9780273717225
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 958