Principles of Marketing - Brossura

Kotler, Philip

Brossura

ISBN 10: 0273720643 ISBN 13: 9780273720645

Casa editrice: Pitman Publishing, 2008

Riassunto

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

Su questa edizione

• Editore: Pitman Publishing
• Data di pubblicazione: 2008
• ISBN 10: 0273720643
• ISBN 13: 9780273720645
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 1020