Selling and Sales Management - Brossura

Jobber, David; Lancaster, Geoffrey

Brossura

ISBN 10: 0273720651 ISBN 13: 9780273720652

Casa editrice: Pearson, 2009

Riassunto

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control.

This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Su questo libro

Dalla quarta di copertina

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.

The new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

New to this edition:

• Integration of recent cutting-edge research into chapters throughout the book.
• Fully updated coverage of technological applications in selling and sales management.
• A more detailed coverage of ethics in selling and sales management.
• Expanded coverage of sales training and organisation.
• A more in-depth look at the sales cycle, cold canvassing and systems selling.
• A more thorough coverage of B2B and B2C selling.
• Additional exercises to assist both students and tutors.

About the authors

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing.

Geoff Lancaster is Dean of Academic Studies at London School of Commerce and Chairman of Durham Associates Group Ltd. He was formerly Research Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

Don?t forget to visit www.pearsoned.co.uk/jobber for additional learning resources.

Product Description

Book by Jobber David Lancaster Geoffrey

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2009
• ISBN 10: 0273720651
• ISBN 13: 9780273720652
• Rilegatura: Copertina flessibile
• Numero di pagine: 546