Essentials of Marketing Research

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9780273724339: Essentials of Marketing Research

This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.

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1.

Naresh K. Malhotra
ISBN 10: 0273724339 ISBN 13: 9780273724339
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Descrizione libro Softcover. Condizione libro: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria LBDUS61553322

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2.

Naresh K. Malhotra, David F. Birks, Peter A. Wills
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
Nuovi Paperback Quantità: 10
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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. This new book offers all the authority of Naresh Malhotraâs best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.  . Codice libro della libreria AAK9780273724339

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3.

Naresh K. Malhotra, David F. Birks, Peter A. Wills
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. This new book offers all the authority of Naresh Malhotraâs best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.  . Codice libro della libreria AAK9780273724339

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Naresh K. Malhotra
Editore: Pearson Education (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
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Descrizione libro Pearson Education, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria PB-9780273724339

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Edizione Internazionale

5.

Malhotra, Naresh K.; Birks, David F.; Wills, Peter A.
Editore: U.S.A.: Pearson Education Limited (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
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Descrizione libro U.S.A.: Pearson Education Limited, 2013. Soft cover. Condizione libro: New. Condizione sovraccoperta: New. New, International Edition, Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Codice libro della libreria 0273724339

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6.

Naresh K. Malhotra; David F. Birks; Peter A. Wills
Editore: Pearson Education Limited (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
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Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. book. Codice libro della libreria 0273724339

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7.

Malhotra, Naresh K/ Birks, David/ Wills, Mr Peter
Editore: Pearson (2013)
ISBN 10: 0273724339 ISBN 13: 9780273724339
Nuovi Paperback Quantità: 1
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Descrizione libro Pearson, 2013. Paperback. Condizione libro: Brand New. 479 pages. 10.25x7.50x0.75 inches. In Stock. Codice libro della libreria zk0273724339

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