The International Business Environment: Challenges and Changes - Brossura

Weatherston, Jamie

Brossura

ISBN 10: 0273725661 ISBN 13: 9780273725664

Casa editrice: Financial Times/ Prentice Hall, 2010

Riassunto

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment that businesses operate in today. Maintaining a strong business focus throughout, the book offers valuable pedagogical support including exercises and case studies that cover a broad range of organisations from across the world. Regular mini-cases, chapter summaries, references and further reading also aid learning. Now in full colour for the first time, this text offers a clear and well-designed layout, including full-colour maps that enable the reader to visualise the international context and think critically about different perspectives. Aimed at undergraduate students taking an introductory module on the context and environment of business as part of an International Business, Business Studies or Management degree.

Su questa edizione

• Editore: Financial Times/ Prentice Hall
• Data di pubblicazione: 2010
• ISBN 10: 0273725661
• ISBN 13: 9780273725664
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 374