Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: * diagnose and direct research questions that will support marketing decision making, * appreciate what excellent research design means, * utilise data collection techniques; qualitative and quantitative methods and forms of analysis, * manage the ethical dilemmas and social and cultural issues faced by researchers in today's global, online world, * integrate new developments in social media research with traditional marketing research methods.
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Descrizione libro FT Press. PAPERBACK. Condizione libro: New. 0273725858 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0273725858
Descrizione libro FT Press. PAPERBACK. Condizione libro: New. 0273725858 New Condition. Codice libro della libreria NEW4.0114456
Descrizione libro FT Press, 2012. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Codice libro della libreria ABE_book_new_0273725858