Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))

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9780273727347: Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

 

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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From the Back Cover:

Craft the most effective copy imaginable.

 

If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.

Brilliant outcomes

  • Excite and persuade people with words
  • Learn the trade secrets of top-notch writers
  • Get results by getting people to read and act on your words

‘Keep it clear, keep it simple, make it brilliant and original.  I’ve been saying that for years.  It’s a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants

About the Author:

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.

www.rogerhorberry.com

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Roger Horberry
Editore: Pearson Education Limited, United Kingdom (2009)
ISBN 10: 0273727346 ISBN 13: 9780273727347
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Descrizione libro Pearson Education Limited, United Kingdom, 2009. Paperback. Condizione libro: New. Language: English . Brand New Book. If you ve ever struggled to craft a persuasive message that really hits the spot you ll know it s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. Codice libro della libreria AAK9780273727347

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Descrizione libro Pearson Business, 2009. Paperback. Condizione libro: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Codice libro della libreria CHL2147509

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Roger Horberry
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Descrizione libro Pearson Education Limited, United Kingdom, 2009. Paperback. Condizione libro: New. Language: English . Brand New Book. If you ve ever struggled to craft a persuasive message that really hits the spot you ll know it s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. Codice libro della libreria AAK9780273727347

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Descrizione libro Pearson Education 2009-07-23, Harlow, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780273727347

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Descrizione libro Pearson Education Limited, 2009. Condizione libro: New. 2009. 1st Edition. Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268. . . . . . . Codice libro della libreria V9780273727347

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Descrizione libro Pearson Education Limited. Condizione libro: New. 2009. 1st Edition. Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780273727347

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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable, Roger Horberry, If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. Codice libro della libreria B9780273727347

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Descrizione libro Brilliant Business, 2009. Condizione libro: New. Codice libro della libreria EH9780273727347

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Descrizione libro Pearson Business, 2009. Condizione libro: New. book. Codice libro della libreria ria9780273727347_rkm

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