If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Descrizione libro Paperback. Condizione: new. Paperback. If youve ever struggled to craft a persuasive message that really hits the spot youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. Craft the most effective copy imaginable. If you've ever tried to create a really persuasive piece of copy that grabs your reader's attention, then you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals "really" do it? Well, that's exactly what this book does. Brilliant outcomesExcite and persuade people with words Learn the trade secrets of top-notch writers Get results by getting people to read and act on your words 'Keep it clear, keep it simple, make it brilliant and original. I've been saying that for years. It's a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.' "Wally Olins, Chairman, Saffron Brand Consultants" Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780273727347
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780273727347
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9780273727347-GDR
Descrizione libro Paperback. Condizione: Brand New. 1st edition. 176 pages. 8.43x5.28x0.55 inches. In Stock. Codice articolo __0273727346
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Descrizione libro Condizione: New. 2009. 1st Edition. Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268. . . . . . Codice articolo V9780273727347
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Descrizione libro Condizione: New. 2009. 1st Edition. Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268. . . . . . Books ship from the US and Ireland. Codice articolo V9780273727347