Essentials of Marketing Communications

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9780273738442: Essentials of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

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L'autore:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

Dalla quarta di copertina:

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.

 

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications campaigns and activities, before the third and final part, which considers the tools, media and messages that make up the marketing communications mix.  

 

Key features of the book

  • Case studies illustrate marketing communications in practice
  •  ‘Viewpoint’ boxes stimulate discussion and include questions and tasks to encourage you to apply your knowledge
  • Up-to-date coverage of digital and interactive media and the impact it is having on marketing communications.
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with podcasts, multiple-choice questions, an online glossary and revision flashcards for students at www.pearsoned.co.uk/fill

The book is the essential companion for undergraduate and postgraduate students studying marketing communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by The Chartered Institute of Marketing.

About the author

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, and provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

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Chris Fill
Editore: Pearson Education Limited 2011-05-12, Harlow (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descrizione libro Pearson Education Limited 2011-05-12, Harlow, 2011. paperback. Condizione libro: New. Codice libro della libreria 9780273738442

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Chris Fill
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Descrizione libro Pearson Education Limited, United Kingdom, 2016. Paperback. Condizione libro: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Codice libro della libreria AAU9780273738442

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Chris Fill
Editore: Pearson Education Limited, United Kingdom (2016)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descrizione libro Pearson Education Limited, United Kingdom, 2016. Paperback. Condizione libro: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Codice libro della libreria AAU9780273738442

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Fill, Chris
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ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descrizione libro Financial Times/ Prentice Hall, 2011. Condizione libro: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . . Codice libro della libreria V9780273738442

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Chris Fill
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ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Essentials of Marketing Communications, Chris Fill, Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Codice libro della libreria B9780273738442

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0273738445. Codice libro della libreria ST0273738445

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Descrizione libro Pearson Education, 2011. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780273738442

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Descrizione libro Financial Times/ Prentice Hall. Condizione libro: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780273738442

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