Marketing Strategy and Competitive Positioning

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9780273740933: Marketing Strategy and Competitive Positioning

Used like new. Only used feel chapters for an exam.

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From the Back Cover:

Hooley et al, Marketing Strategy and Competitive Positioning 5e

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

New to this edition

  • Updated to reflect the global economic crisis and its impact on business and marketing
  • Updated chapters on strategic alliances and networks, and internal marketing
  • Increased coverage of sustainability and the environment
  • New vignettes at the beginning of each chapter focusing on companies such as Puma, Aga and Jaeger and including discussion questions
  • New and updated cases throughout the book including John Lewis, Danone and Nespresso
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

About the authors

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Nigel F. Piercy is Professor of Marketing & Strategic Management & Associate Dean at Warwick University.

Brigitte Nicolaud is Director of the MBA programme at Aston Business School.

About the Author:

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

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Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Codice libro della libreria AAZ9780273740933

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Graham Hooley, Brigitte Nicoulaud, Nigel Piercy
Editore: Pearson Education 2011-08-04, Harlow (2011)
ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descrizione libro Pearson Education 2011-08-04, Harlow, 2011. paperback. Condizione libro: New. Codice libro della libreria 9780273740933

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Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
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ISBN 10: 0273740938 ISBN 13: 9780273740933
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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Codice libro della libreria AAZ9780273740933

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Descrizione libro Condizione libro: Brand New. Brand New, 5 edition, , , Softcover US Edition, High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. Codice libro della libreria 106107

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Descrizione libro Condizione libro: Brand New. Brand New, 5 edition, , , Softcover US Edition, GET IT FAST within 2-5 business days by UPS/DHLworldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria 6107

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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Marketing Strategy and Competitive Positioning (5th Revised edition), Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy, Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. Codice libro della libreria B9780273740933

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0273740938. Codice libro della libreria ST0273740938

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Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel
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Descrizione libro Pearson Education Limited, 2011. Condizione libro: New. 2011. 5th Edition. Paperback. Num Pages: 592 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 267 x 24. Weight in Grams: 1092. . . . . . . Codice libro della libreria V9780273740933

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Descrizione libro Paperback. Condizione libro: New. Not Signed; Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva. book. Codice libro della libreria ria9780273740933_rkm

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Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel
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Descrizione libro Pearson Education Limited. Condizione libro: New. 2011. 5th Edition. Paperback. Num Pages: 592 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 267 x 24. Weight in Grams: 1092. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780273740933

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