Principles of Marketing: European Edition

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9780273742975: Principles of Marketing: European Edition

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

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1.

Philip Kotler, Gary Armstrong, Lloyd Harris
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuovi Paperback Quantità: 1
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The Book Depository US
(London, Regno Unito)
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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 6th edition. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Codice libro della libreria AAB9780273742975

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Philip Kotler
Editore: Pearson Education Limited (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuovi Paperback Quantità: 1
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Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. book. Codice libro della libreria M0273742973

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3.

Philip Kotler, Gary Armstrong, Lloyd Harris
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
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[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 6th edition. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Codice libro della libreria AAB9780273742975

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4.

Kotler, Philip/ Armstrong, Gary/ Harris, Lloyd/ Piercy, Prof Nigel F.
Editore: Pearson (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Revaluation Books
(Exeter, Regno Unito)
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Descrizione libro Pearson, 2013. Paperback. Condizione libro: Brand New. 6th edition. 716 pages. In Stock. Codice libro della libreria zk0273742973

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5.

Kotler, Philip
Editore: Pearson Education Limited (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuovi Paperback Quantità: 2
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110273742973

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Spese di spedizione: EUR 1,69
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