Articoli correlati a Marketing Management
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina:
'This second European edition continues to provide the theoretical framework of the classic Marketing Managementtext, but is supplemented and updated with seminal contributions from Europe and a large number of cases have been skilfully selected to make European students feel at home.'
Professor Evert Gummesson, Stockholm University School of Business, Sweden.
The classic Marketing Management is an undisputed global best-seller – a bible of Marketing. This second European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
- A structure designed specifically to fit the way the course is taught in Europe.
- Fresh European examples which make students feel at home.
- The inclusion of the work of prominent European academics.
- An additional free online chapter concerning 'Marketing Future Challenges'.
- An accompanying website for students that matches the US book for variety and quality in terms of video cases, testing materials and quality, but is built specifically for this European edition.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
http://www.pearsoned.co.uk/marketingmanagementeurope
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson Education
- Data di pubblicazione2012
- ISBN 10 0273743619
- ISBN 13 9780273743613
- RilegaturaCopertina rigida
- Numero di pagine1022
- Valutazione libreria
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Condizioni: buonoShips from the UK. Used book that... Scopri di più su questo articolo
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Marketing Management
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Pearson Education, Limited
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo GRP99127560
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Marketing Management
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Pearson Education, Limited
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 9574012-6
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Marketing Management
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ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Hardcover. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 1662222
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Marketing Management
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Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Codice articolo 9303593
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Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2550grams, ISBN:9780273743613. Codice articolo 9303592
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Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2550grams, ISBN:9780273743613. Codice articolo 9257554
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Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Codice articolo 9058961
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Foto dell'editore
Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Codice articolo 9058959
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Foto dell'editore
Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
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Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Codice articolo 9058962
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Foto dell'editore
Marketing Management
Editore:
Pearson
(2012)
ISBN 10: 0273743619
ISBN 13: 9780273743613
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Codice articolo 9058963
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