From Brainwave to Business: How to Turn Your Brilliant Idea into a Successful Start-up (Financial Times Series) - Brossura

Gates, Celia

Brossura

ISBN 10: 0273744054 ISBN 13: 9780273744054

Casa editrice: Financial Times/ Prentice Hall, 2010

Riassunto

Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category

Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.

This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.

Based on the author?s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

?If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.?

Doug Richard, Dragon Investor, Founder of School for Start-ups

?Compelling insight and fantastic advice from someone who has been there and done it. I?d suggest this book as a must read for all would-be inventors.?

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

Su questo libro

L'autore:

Celia Gates was the European female designer of the year in 2007, and is an ambassador for Enterprise UK. In 2007 the European community recognised my contribution to innovation and in the same year the Malaysian Innovation & Design Society awarded me the MINDS Award for my contribution to renewable energy. She built her Doctor Cook business around an ingenious idea for ergonomic cooking pans.

Dalla quarta di copertina:

"Compelling insights and fantastic advice from someone who has been there and done it."

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

"... does a remarkable job in laying out the journey for creative people to follow and provides the knowledge to help turn brainwaves into successful businesses."

Bola Olabisi, Founder & CEO, Global Women Inventors & Innovators Network (GWIIN)

HOW TO MAKE YOUR START-UP DREAM A REALITY

You have a great idea and are inspired to start up a business on the back of it. But what should you do first and what are the most important things to know and do to get your business off the ground?

From Brainwave to Business is the book you need to get you moving and get you making money from your ideas. Wherever you are on your start-up journey, from creative brainstorming, to patenting and prototyping your ideas, to bringing them to market, this is your definitive guide to the actions you should take in order to be successful.

For more information, plus templates and checklists to get you started, and the opportunity to sign up for a regular mailing list for readers, go to www.FromBrainwaveToBusiness.com

What are you waiting for? Take your first steps to start-up success now.

Su questa edizione

• Editore: Financial Times/ Prentice Hall
• Data di pubblicazione: 2010
• ISBN 10: 0273744054
• ISBN 13: 9780273744054
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 192