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Strategic Management is one of the world's leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
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Richard Lynchis Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.Dalla quarta di copertina:
Strategic Management is one of the world’s leading strategy textbooks and it covers all the major topics from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
This sixth edition of Strategic Management builds on proven strengths ...
· over 70 short case studies to provide easily accessible illustrations of strategy in practice
· a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
· emphasis on practice throughout with features to help you turn theory into practice
· major international strategy cases from Europe, Africa, Asia and the Americas
· clear exploration of the key concepts
· clear, logical structure to guide you through this complex subject
... with innovative additions:
· green strategy has been implemented throughout the text – look out for the green strategy symbol
· 22 new short cases, 8 new longer cases including new cases from the Middle East, India and China
· a wealth of new, online, open-access learning resources.
Improve your grade!
The sixth edition of Strategic Management comes with free, open-access learning resources at www.pearsoned.co.uk/lynch. Use these materials to enhance and test your knowledge with a wealth of resources including videos, audio summaries, multiple-choice questions and much more!
So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond, or learn from the experiences of Facebook, Nintendo, Subway, Google, Starbucks, Nokia, Honda, and many more, then open up and read on!
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.
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Descrizione libro Prentice Hall. Condizione: Good. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Codice articolo Z1-A-015-01624
Descrizione libro Prentice Hall. Condizione: Acceptable. Used - Acceptable. Ex-library with wear and barcode page may have been removed. Codice articolo Z1-X-017-01254
Descrizione libro Financial Times/ Prentice Hall, 2011. Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Codice articolo 5136899
Descrizione libro Prentice Hall. Condizione: Good. Sticker on cover. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Codice articolo Z1-B-008-01697
Descrizione libro Condizione: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Codice articolo 1492201
Descrizione libro Prentice Hall, 2011. Condizione: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice articolo 0273750925-2-4
Descrizione libro VARIOS ASTURLIBROS. Condizione: Muy Bueno / Very Good. Codice articolo 100000000327449