Integrated Advertising, Promotion and Marketing Communications - Brossura

Clow, Kenneth; Baack, Donald E.

Brossura

ISBN 10: 0273753282 ISBN 13: 9780273753285

Casa editrice: Pearson Education Limited, 2011

Riassunto

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Su questa edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2011
• ISBN 10: 0273753282
• ISBN 13: 9780273753285
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 464