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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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Descrizione libro Pearson, 2011. Paperback. Condizione: New. New. There is a slight shelf or time wear. Otherwise new.We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Codice articolo 40676585325t
Descrizione libro Pearson Education, 2011. Paperback. Condizione: New. New and unread copy. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. Codice articolo 9780273753360
Descrizione libro Pearson Education, UK, 2011. Paperback. Condizione: Brand New. Book Condition:- Brand New. Secured Packaging. Fast DeliveryBookseller Inventory # STM-9780273753360. book. Codice articolo STM-9780273753360
Descrizione libro Condizione: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice articolo AINDN-59095
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Descrizione libro Cp Pearson Education Us, 2012. Condizione: New. no jacket. This book is in Brand New condition DELIVERED WITH IN 7 TO 8 WORKING DAYS THROUGH DHL FEDEX OR USPS. Codice articolo ABE97351
Descrizione libro Pearson Education. Condizione: New. pp. 679 +13 + 71 + 9 + 3 + 31 Illus. (Col.). Codice articolo 5279572