For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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Descrizione libro Pearson Education Limited. PAPERBACK. Condizione libro: New. 0273753363 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Codice libro della libreria SKU002955
Descrizione libro Softcover. Condizione libro: New. International Edition BRAND NEW / [14th Edition] / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Codice libro della libreria 346420161211124301
Descrizione libro Pearson Education Limited, 2011. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice libro della libreria ABE_book_new_0273753363
Descrizione libro Pearson Education Limited, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0273753363
Descrizione libro Pearson Education Limited, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110273753363