Marketing Management with MyMarketingLab:Global Edition - Brossura

Philip, Kotler; Kevin, Keller

Brossura

ISBN 10: 0273755021 ISBN 13: 9780273755029

Casa editrice: Financial Times Prentice Hall, 2011

Riassunto

For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.

Su questa edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2011
• ISBN 10: 0273755021
• ISBN 13: 9780273755029
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 816