Strategic Marketing Problems: International Edition - Brossura

Roger, Kerin; Robert, Peterson

Brossura

ISBN 10: 0273768948 ISBN 13: 9780273768944

Casa editrice: Financial Times Prentice Hall, 2012

Riassunto

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Su questo libro

Product Description:

Book by Robert Peterson

Su questa edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2012
• ISBN 10: 0273768948
• ISBN 13: 9780273768944
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 744