Global Marketing (6th Edition)

Valutazione media 3,63
( su 27 valutazioni fornite da Goodreads )
 
9780273773160: Global Marketing (6th Edition)

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. 

 

This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

  • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.
  • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment.
  • Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald's accompany every chapter and are available at www.pearsoned.co.uk/hollensen
  • Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

As Svend Hollensen leads, so the world of marketing follows. For fifteen years his Global Marketing text has been the definitive, truly international guide to marketing in the era of globalization. And in that time borders have become ever more meaningless and this book more central to the work of marketers all around the world.

 

This sixth edition is the most up-to-date and thorough Global Marketing text yet, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

 

 

"The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." - Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK

 

“In this latest edition of Global Marketing, Svend Hollensen provides an insightful and comprehensive overview of the international marketing arena. The vast array of topical cases in particular make this text a compelling read which both students and practitioners can easily learn from.” - Bradley Barnes, Professor of International Management and Marketing, Sheffield University Management School, UK

 

“Svend Hollensen has the ability to effectively engage, inform and enthuse followers of global marketing. This latest edition is packed with examples and support materials which clearly relate practice to theory and is an essential product for the student and global marketing practitioner alike." - Graeme Stephen, Senior Lecturer, Aberdeen Business School, Robert Gordon University, UK

 

 

About the author

 

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

 

Student resources specifically written to complement this textbook are at  www.pearsoned.co.uk/hollensen

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

HOLLENSEN
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Softcover Quantitą: 8
Da
TreeHouseBookstore
(Mountlake Terrace, WA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Softcover. Condizione libro: New. BRAND NEW US edition / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Codice libro della libreria ATR15GT00027377316X

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 35,26
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Hollensen, Svend
Editore: Pearson
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Quantitą: 1
Da
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson. Condizione libro: Brand New. Ships from USA. FREE domestic shipping. Codice libro della libreria 027377316X

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 56,42
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Hollensen, Svend
Editore: Prentice Hall (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Quantitą: 1
Da
Nearfine Books
(Brooklyn, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Prentice Hall, 2013. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780273773160-1

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 53,78
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

4.

Svend Hollensen
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Quantitą: 1
Da
SnowWise
(Bangkok, -, Thailandia)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Brand New, 6 edition, , , Softcover US Edition, High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. Codice libro della libreria 106438

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,95
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 16,26
Da: Thailandia a: U.S.A.
Destinazione, tempi e costi

5.

Hollensen, Svend
Editore: Pearson (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Paperback Quantitą: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson, 2013. Paperback. Condizione libro: New. Codice libro della libreria P11027377316X

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 54,68
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,56
In U.S.A.
Destinazione, tempi e costi

6.

Svend Hollensen
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Quantitą: 1
Da
store5559
(Park Ridge, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Brand New, 6 edition, , , Softcover US Edition, GET IT FAST within 2-5 business days by UPS/DHLworldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria 6438

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 50,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,56
In U.S.A.
Destinazione, tempi e costi

7.

Svend Hollensen
Editore: Pearson Education 2013-09-18, Harlow, England (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi paperback Quantitą: 1
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education 2013-09-18, Harlow, England, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780273773160

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 61,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Hollensen, Svend
Editore: Pearson Education Limited (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Brossura Quantitą: 1
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, 2013. Condizione libro: New. 2013. 6th Edition. Paperback. Num Pages: 840 pages, colour illustrations, colour line drawings, colour tables, figures. BIC Classification: KJMV7; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 30. Weight in Grams: 1560. . . . . . . Codice libro della libreria V9780273773160

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 67,07
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

9.

Svend Hollensen
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Paperback Quantitą: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 6th Revised edition. Language: English . Brand New Book. The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. * Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.* Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. * Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald s accompany every chapter and are available at * Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models. Codice libro della libreria AAU9780273773160

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 68,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Svend Hollensen
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 027377316X ISBN 13: 9780273773160
Nuovi Paperback Quantitą: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 6th Revised edition. Language: English . Brand New Book. The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. * Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.* Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. * Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald s accompany every chapter and are available at * Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models. Codice libro della libreria AAU9780273773160

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 68,72
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro