Marketing Communications: A European Perspective

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9780273773221: Marketing Communications: A European Perspective

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: * A brand new chapter examining ethical issues in marketing communications * Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more * Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies * The book is suitable for both undergraduate and postgraduate students of marketing communications

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Patrick De Pelsmacker
Editore: Pearson Education Limited (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. book. Codice libro della libreria 0273773224

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Descrizione libro Pearson Education Limited, 2013. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780273773221-1

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Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
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Descrizione libro Pearson Education 2013-07-09, Harlow, England, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780273773221

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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: * A brand new chapter examining ethical issues in marketing communications * Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more * Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies * The book is suitable for both undergraduate and postgraduate students of marketing communications. Codice libro della libreria AAK9780273773221

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Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Editore: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descrizione libro Pearson Education Limited, United Kingdom, 2013. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: * A brand new chapter examining ethical issues in marketing communications * Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more * Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies * The book is suitable for both undergraduate and postgraduate students of marketing communications. Codice libro della libreria AAK9780273773221

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ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descrizione libro Pearson Education, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria PB-9780273773221

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De Pelsmacker, Patrick; Geuens, Maggie; Bergh, Joeri van den
Editore: Pearson Education Limited (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descrizione libro Pearson Education Limited, 2013. Condizione libro: New. 2013. 5 Ill. Paperback. Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. Num Pages: 640 pages, Illustrations. BIC Classification: 1D; KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 24. Weight in Grams: 1208. . . . . . . Codice libro della libreria V9780273773221

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Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh
Editore: Pearson Education Limited
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Marketing Communications: A European Perspective (5th Revised edition), Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh, Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: * A brand new chapter examining ethical issues in marketing communications * Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more * Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies * The book is suitable for both undergraduate and postgraduate students of marketing communications. Codice libro della libreria B9780273773221

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