Svend Hollensen Marketing Management

ISBN 13: 9780273778851

Marketing Management

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9780273778851: Marketing Management

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation & value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at www.pearsoned.co.uk/hollensen, and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014.

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About the Author:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Condizione libro: Brand New. Brand New, 3 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria 6686

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Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Condizione libro: Brand New. Brand New, 3 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria 6686N

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Descrizione libro Condizione libro: Brand New. This is INTERNATIONAL EDITION, Brand New, 3 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Codice libro della libreria 106686

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Svend Hollensen
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Descrizione libro Pearson Education Limited, United Kingdom, 2014. Paperback. Condizione libro: New. 3rd New edition. Language: English . Brand New Book. Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company s customers, suppliers, stakeholders and personnel has become increasingly vital in today s business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014. Codice libro della libreria AAK9780273778851

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Hollensen, Svend
Editore: Pearson Education Limited (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Pearson Education Limited, 2014. Paperback. Condizione libro: New. !!US EDITION!! Absolutely Brand New . Ships within 24 hrs from multiple locations. Takes 3-5 business days to your door. Tracking number provided.****We ship worldwide********No PO BOX/APO/FPO address please****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Codice libro della libreria 978-0-9580

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Hollensen, Svend
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ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro U.S.A.: Pearson Education Limited, 2014. Soft cover. Condizione libro: New. 3rd Edition. New, US Edition , 3rd Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Codice libro della libreria 0273778854

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Svend Hollensen
Editore: Pearson Education Limited, United Kingdom (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Pearson Education Limited, United Kingdom, 2014. Paperback. Condizione libro: New. 3rd New edition. Language: English . Brand New Book. Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company s customers, suppliers, stakeholders and personnel has become increasingly vital in today s business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014. Codice libro della libreria AAK9780273778851

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Descrizione libro Softcover/Paperback. Condizione libro: NEW. *** BRAND NEW BOOK*** Premium Quality . Printed in English, high grade glossy paper. Express Shipping (worldwide) takes 3-5 Business days to deliver. CANNOT SHIP to P.O. Box, APO, FPO addresses. Codice libro della libreria U9780273778851

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Hollensen, Svend
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ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Pearson Education Limited, 2014. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110273778854

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Hollensen, Svend
Editore: Pearson Education Limited (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
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Descrizione libro Pearson Education Limited, 2014. Softcover. Condizione libro: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Codice libro della libreria d9780273778851

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