Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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Descrizione libro Pearson Education Limited. Condizione libro: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, 99.3% Customer Satisfaction, Prompt Customer Service. Codice libro della libreria 39583357
Descrizione libro Pearson; 15 edition (21 Mar 2013), 2013. Soft cover. Condizione libro: New. International Edition. New, International Edition, 15th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Codice libro della libreria 0273786997
Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. Codice libro della libreria P110273786997
Descrizione libro Soft cover. Condizione libro: New. Ship out 1-2 business day,Brand new, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia g. Codice libro della libreria ABE-11549189810
Descrizione libro Pearson, 2013. Paperback. Condizione libro: Brand New. 15 edition. 720 pages. In Stock. Codice libro della libreria __0273786997