Marketing Channel Management: People, Products, Programs, and Markets - Rilegato

McCalley, Russell W.

Rilegato

ISBN 10: 0275954390 ISBN 13: 9780275954390

Casa editrice: Praeger Pub Text, 1996

Riassunto

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).

Su questo libro

Product Description:

Book by McCalley Russell W

Su questa edizione

• Editore: Praeger Pub Text
• Data di pubblicazione: 1996
• ISBN 10: 0275954390
• ISBN 13: 9780275954390
• Rilegatura: Copertina rigida
• Numero di pagine: 262