McDonaldization Revisited: Critical Essays on Consumer Culture - Brossura

Brossura

ISBN 10: 0275961044 ISBN 13: 9780275961046

Casa editrice: Praeger Pub Text, 1998

Riassunto

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Su questo libro

L'autore:

MARK ALFINO is Associate Professor, Department of Philosophy, Gonzaga University.JOHN S. CAPUTO is Professor and Chair, Communication Arts Department, Gonzaga University.ROBIN WYNYARD is an independent consultant.

Product Description:

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.

Su questa edizione

• Editore: Praeger Pub Text
• Data di pubblicazione: 1998
• ISBN 10: 0275961044
• ISBN 13: 9780275961046
• Rilegatura: Copertina flessibile
• Numero di pagine: 201
• Redattore: Alfino Mark, Wynyard Robin, Caputo John S.