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Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable "customers"--in this case, students, faculty, and the communities and institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities--which operate out of the spotlight of the Harvards and Whartons--have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the country--from the University of Washington to Georgia Tech--that have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus. The book features 12 in-depth case studies, written by senior representatives from the respective schools. They offer unique insights into the strategies they employed--from developing strategic alliances with local businesses and complementary departments to establishing online and overseas courses. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action.
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- EditoreNew Publisher
- Data di pubblicazione2021
- ISBN 10 0275978117
- ISBN 13 9780275978112
- RilegaturaCopertina rigida
- Numero di pagine252
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Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780275978112
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Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education
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ISBN 13: 9780275978112
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Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education [Hardcover ]
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Elite MBA Programs at Public Universities (Hardcover)
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Bloomsbury Publishing Plc, Westport
(2004)
ISBN 10: 0275978117
ISBN 13: 9780275978112
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Descrizione libro Hardcover. Condizione: new. Hardcover. Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable customersin this case, students, faculty, local communities, and the institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities, which generally operate out of the spotlight of the Harvards and Whartons, have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the countryfrom the University of Washington to Georgia Techthat have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus.Elite MBA Programs at Public Universities features 12 in-depth case studies by senior representatives of the respective institutions, detailing the process by which they developed and launched programs to raise their profiles and ultimately compete aggressively for talent and support. From developing strategic alliances with local businesses and complementary academic departments to establishing online and overseas courses to investing in state-of-the-art facilities, these schools are setting new standards for business educationand measuring the positive results, for example, in terms of increased funding, higher faculty research productivity, higher rankings, and greater student diversity. Wolverton and Penley frame the case studies by applying the concepts of strategy theory, drawing lessons that can be applied in other educational institutions, as well as for students of strategy and general readers interested in emerging trends in business education. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action. This book provides a behind-the-scenes look at 12 public universities that have transformed their MBA programs to effectively compete against the well-heeled private schools. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780275978112
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Descrizione libro HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780275978112
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Elite MBA Programs At Public Universities
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Greenwood Publishing
(2004)
ISBN 10: 0275978117
ISBN 13: 9780275978112
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Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorMIMI WOLVERTON is Associate Professor and Higher Education Administration Program Coordinator at the University of Nevada, Las Vegas. With more than 20 years of executive experience in private sector organizations, . Codice articolo 446870034
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