Campaign Craft: The Strategies, Tactics, And Art of Political Campaign Management - Brossura

Shea, Daniel M.; Burton, Michael John

Brossura

ISBN 10: 0275990044 ISBN 13: 9780275990046

Casa editrice: Praeger Pub Text, 2006

Riassunto

With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a "must read" for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Su questo libro

L'autore:

DANIEL M. SHEA is Professor of Political Science and Director of the Center for Political Participation at Allegheny College in Meadville, Pennsylvania. He has worked as a political strategist in some of New York's most challenging races, and has written widely on campaign strategy and political parties.

MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University in Athens. He worked in the Office of Vice President Al Gore as Special Assistant to the Chief of Staff and Assistant Political Director. Before that, he spent two years on the Hill. His research is focused on political campaign strategy and White House operations.

Product Description:

Book by Daniel M Shea Michael John Burton

Su questa edizione

• Editore: Praeger Pub Text
• Data di pubblicazione: 2006
• ISBN 10: 0275990044
• ISBN 13: 9780275990046
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 235