Your Money and Your Brain: Become a Smarter, More Successful Investor, the Neuroscience Way - Brossura

Jason Zweig

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1.473 valutazioni di Goodreads

9780285638082: Your Money and Your Brain: Become a Smarter, More Successful Investor, the Neuroscience Way

Brossura

ISBN 10: 0285638084 ISBN 13: 9780285638082

Casa editrice: Souvenir Press Ltd, 2007

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Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.

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Recensione:

"Compelling... Go and get yourself a copy of Your Money and Your Brain. It is likely to be one of your better investments." --'Daily Telegraph'

"Neuro-economics can help you understand your reactions and get richer... What goes on in your brain when markets are crashing? The new science of neuro-economics a hybrid of neuro-science, economics and psychology has begun to shed light on that question." --'Sunday Telegraph'

"While investors assume they are making rational investments, all too often they are not... Scientists are only at the beginning of understanding the mysteries of our brain... Alongside our rational, thinking brain, we have deeper, more animal instincts... Mr Zweig suggests a number of strategies for avoiding the pitfalls." --'Financial Times'

L'autore:

Jason Zweig has been one of the leading financial writers in the US for twenty years, he is a senior writer for Money magazine, and is also a columnist for Time and cnn.com. He is the editor of the revised edition of Benjamin Graham's The Intelligent Investor.

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