Different: Escaping the Competitive Herd

Valutazione media 3,97
( su 1.065 valutazioni fornite da Goodreads )
 
9780307460868: Different: Escaping the Competitive Herd

Why trying to be the best ... competing like crazy ... makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
 
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works ... and who gets you to see that world in a completely new light.
 
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
 
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
 
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
 
Different shows how to succeed in a world where conformity reigns...but exceptions rule.
From the Hardcover edition.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review
From the Hardcover edition.

Review:

“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review
From the Hardcover edition.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Youngme Moon
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803074608680000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Youngme Moon
Editore: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Random House USA Inc, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Codice libro della libreria AA99780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Youngme Moon
Editore: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Random House USA Inc, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Codice libro della libreria AA99780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,65
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Moon, Youngme
Editore: Crown Business
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Brossura Quantità: 20
Da
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Crown Business. Condizione libro: New. 030746086X Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Codice libro della libreria SO_9780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 10,02
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

5.

Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Quantità: > 20
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2011. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VR-9780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 7,27
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi

6.

Youngme Moon
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Paperback Quantità: 20
Da
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Codice libro della libreria NO_9780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,26
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,55
In U.S.A.
Destinazione, tempi e costi

7.

Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Quantità: 1
Da
Pbshop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2011. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 7,61
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi

8.

MOON, YOUNGME
Editore: Penguin Random House
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Penguin Random House. Condizione libro: New. Brand New. Codice libro della libreria 030746086X

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,17
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,98
In U.S.A.
Destinazione, tempi e costi

9.

Youngme Moon
Editore: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Paperback Quantità: 10
Da
Book Depository hard to find
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Random House USA Inc, United States, 2011. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Codice libro della libreria BZV9780307460868

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 11,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuovi Paperback Quantità: 6
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Codice libro della libreria 2452442

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,31
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro