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Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-9780307951793
Descrizione libro Condizione: New. Codice articolo 18469721-n
Descrizione libro Paperback or Softback. Condizione: New. Everything Is Obvious: How Common Sense Fails Us 0.62. Book. Codice articolo BBS-9780307951793
Descrizione libro Paperback. Condizione: New. Codice articolo BKZN9780307951793
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0307951790xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0307951790-new
Descrizione libro Paperback. Condizione: new. Paperback. By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780307951793
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00C920_ns
Descrizione libro Condizione: New. pp. 368. Codice articolo 2651392349
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo WB-9780307951793