Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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9780307956323: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Lindstrom, Martin
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Descrizione libro Condizione libro: New. Codice libro della libreria 18289322-n

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Lindstrom, Martin
Editore: Random House LCC US (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Descrizione libro Random House LCC US, 2011. Paperback. Condizione libro: New. Trade Paperback.. 232 x 156 mm. Language: English . Brand New Book. Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade us to buy. Codice libro della libreria LIB9780307956323

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Lindstrom, Martin
Editore: Bantam Books (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Descrizione libro Bantam Books, 2011. Condizione libro: New. Codice libro della libreria L9780307956323

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Lindstrom, Martin
Editore: Random House LCC US (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
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Descrizione libro Random House LCC US, 2011. Paperback. Condizione libro: New. Trade Paperback.. 232 x 156 mm. Language: English . Brand New Book. Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade us to buy. Codice libro della libreria LIB9780307956323

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Lindstrom, Martin
Editore: Random House (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Descrizione libro Random House, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0307956326

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Lindstrom, Martin
Editore: Random House LCC US Sep 2011 (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Descrizione libro Random House LCC US Sep 2011, 2011. Taschenbuch. Condizione libro: Neu. 233x156x25 mm. Neuware - Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals: - New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! - Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). - How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. - The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). - How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. - How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. - What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. - And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition. 304 pp. Englisch. Codice libro della libreria 9780307956323

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Lindstrom, Martin
Editore: Random House LCC US Sep 2011 (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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Rheinberg-Buch
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Descrizione libro Random House LCC US Sep 2011, 2011. Taschenbuch. Condizione libro: Neu. 233x156x25 mm. Neuware - Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals: - New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! - Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). - How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. - The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). - How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. - How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. - What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. - And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition. 304 pp. Englisch. Codice libro della libreria 9780307956323

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8.

Lindstrom, Martin
Editore: Random House LCC US Sep 2011 (2011)
ISBN 10: 0307956326 ISBN 13: 9780307956323
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AHA-BUCH GmbH
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Descrizione libro Random House LCC US Sep 2011, 2011. Taschenbuch. Condizione libro: Neu. 233x156x25 mm. Neuware - Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals: - New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! - Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). - How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. - The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). - How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. - How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. - What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. - And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition. 304 pp. Englisch. Codice libro della libreria 9780307956323

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