The Business Writer's Handbook - Brossura

Alred, Gerald J.; Brusaw, Charles T.; Oliu, Walter E.

Brossura

ISBN 10: 0312679432 ISBN 13: 9780312679439

Casa editrice: Bedford/st Martins, 2011

Riassunto

More than just a guide, The Business Writer’s Handbook places writing in a real-world context with quick and easy access to hundreds of business writing topics and scores of sample documents. Its dedicated author team – with decades of combined academic and professional experience – has crafted the essential reference tool for students and professionals alike, with extensive coverage of grammar, usage, and style. Always anticipating the needs of today’s business writers, the book features up-to-date coverage of workplace technology, including the latest types of writing for the Web and advice on repurposing content for multiple aims, audiences, and media. An integrated companion Web site works with the text to offer additional resources and models reflecting the authors’ trademark clarity.

Su questo libro

L'autore:

Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin–Milwaukee, where he teaches courses in the Professional Writing Program. He is author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business Communication. He is a recipient of the prestigious Jay R. Gould Award for “profound scholarly and textbook contributions to the teaching of business and technical writing.” Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising technical writing, public relations, and curriculum development. He has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission. He is a communications consultant in the Washington, D.C. area and has taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.

Su questa edizione

• Editore: Bedford/st Martins
• Data di pubblicazione: 2011
• ISBN 10: 0312679432
• ISBN 13: 9780312679439
• Rilegatura: Rilegatura a spirale
• Numero di pagine: 640