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Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0313267987
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Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0313267987
Descrizione libro Hardcover. Condizione: new. Prompt service guaranteed. Codice articolo Clean0313267987
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0313267987
Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780313267987
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.3. Codice articolo Q-0313267987
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780313267987
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Descrizione libro Hardcover. Condizione: new. Hardcover. This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780313267987