A Century of American Icons: 100 Products and Slogans from the 20th Century Comsumer Culture - Rilegato

Rilegato

ISBN 10: 0313314810 ISBN 13: 9780313314810

Casa editrice: Greenwood Pub Group, 2002

Riassunto

Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products--ten per decade--that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols.

Su questo libro

L'autore

MARY CROSS is the editor of Advertising and Culture: Theoretical Perspectives (Prager, 1996). She is also the author of Henry James: The Contingencies of Style (1993). She has taught at the University of Delaware, the City University of New York, and Fairleigh Dickinson University, where she was chair of the English Department. Cross is a former advertising copywriter.

Product Description

Book by Cross Mary

Su questa edizione

• Editore: Greenwood Pub Group
• Data di pubblicazione: 2002
• ISBN 10: 0313314810
• ISBN 13: 9780313314810
• Rilegatura: Copertina rigida
• Numero di pagine: 224
• Redattore: Cross Mary