Advertising 2.0: Social Media Marketing in a Web 2.0 World

Valutazione media 3,4
( su 5 valutazioni fornite da GoodReads )
 
9780313352966: Advertising 2.0: Social Media Marketing in a Web 2.0 World

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry-like major advertisers setting up shop in Second Life and other alternate realities-have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes-way out on the leading edge and sure to turn conventional advertising on its head-how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Tracy L. Tuten
Editore: Praeger (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Praeger, 2008. Paperback. Condizione libro: New. Codice libro della libreria DADAX0313352968

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,49
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,68
In U.S.A.
Destinazione, tempi e costi

2.

Tuten, Tracy L.
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803133529660000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Tracy L. Tuten
Editore: ABC-CLIO (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Quantità: > 20
Print on Demand
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro ABC-CLIO, 2008. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 23,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,68
In U.S.A.
Destinazione, tempi e costi

4.

Tracy L. Tuten
Editore: ABC-CLIO, United States (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro ABC-CLIO, United States, 2008. Paperback. Condizione libro: New. 234 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****. Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry-like major advertisers setting up shop in Second Life and other alternate realities-have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don t understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes-way out on the leading edge and sure to turn conventional advertising on its head-how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide. Codice libro della libreria AAV9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Tracy L. Tuten
Editore: ABC-CLIO, United States (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro ABC-CLIO, United States, 2008. Paperback. Condizione libro: New. 234 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****.Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry-like major advertisers setting up shop in Second Life and other alternate realities-have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don t understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes-way out on the leading edge and sure to turn conventional advertising on its head-how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide. Codice libro della libreria AAV9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Tracy L. Tuten
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 1
Da
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2008. Paperback. Condizione libro: New. 155mm x 235mm x 18mm. Paperback. Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry-like major advertisers setting.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 216 pages. 0.340. Codice libro della libreria 9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,33
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

7.

Tracy L. Tuten
Editore: ABC-CLIO (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro ABC-CLIO, 2008. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CA-9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,34
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,38
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Tuten, Tracy L.
Editore: Praeger (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 10
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Praeger, 2008. Paperback. Condizione libro: New. Codice libro della libreria INGM9780313352966

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 28,20
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,68
In U.S.A.
Destinazione, tempi e costi

9.

Tuten, Tracy L.
Editore: Praeger Pub Text (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Praeger Pub Text, 2008. Paperback. Condizione libro: Brand New. 202 pages. 9.00x6.00x0.75 inches. In Stock. Codice libro della libreria __0313352968

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,92
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Tuten, Tracy L.
Editore: Praeger (2008)
ISBN 10: 0313352968 ISBN 13: 9780313352966
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Praeger, 2008. Paperback. Condizione libro: New. book. Codice libro della libreria 0313352968

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 32,71
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro