The Tipping Point: How Little Things Can Make a Big Difference - Brossura

Gladwell, Malcolm

Brossura

ISBN 10: 0316346624 ISBN 13: 9780316346627

Casa editrice: Back Bay Books, 2002

Riassunto

Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.

Su questo libro

L'autore:

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.

Product Description:

Book by Gladwell Malcolm

Su questa edizione

• Editore: Back Bay Books
• Data di pubblicazione: 2002
• ISBN 10: 0316346624
• ISBN 13: 9780316346627
• Rilegatura: Copertina flessibile
• Numero di pagine: 301