Marketing Research - Brossura

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H.

Brossura

ISBN 10: 0321014162 ISBN 13: 9780321014160

Casa editrice: Prentice Hall, 1998

Riassunto

For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.

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Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 1998
• ISBN 10: 0321014162
• ISBN 13: 9780321014160
• Rilegatura: Copertina flessibile
• Numero di pagine: 950