E-Commerce: business. technology. society. Updated Edition - Rilegato

Laudon, Kenneth C.; Travis, Jeffrey

Rilegato

ISBN 10: 032112202X ISBN 13: 9780321122025

Casa editrice: Pearson, 2002

Riassunto

E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce. Some features of this unprecedented Web site are: - Editorials by Ken Laudon on e-commerce topics - Timely reviews of research literature organized by discipline and topic - Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book - Streaming video lectures for key material - Tutorials on developing some technical skills useful in E-commerce - Testing and diagnostic tools for students - Interactive exercises and student Web-based projects

Su questo libro

L'autore:

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University¿s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.

Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

Product Description:

Book by Laudon Kenneth C Traver Carol G

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2002
• ISBN 10: 032112202X
• ISBN 13: 9780321122025
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 980