E-commerce: business. technology. society. - Rilegato

Laudon, Kenneth C.; Travis, Jeffrey

Rilegato

ISBN 10: 032120056X ISBN 13: 9780321200563

Casa editrice: Pearson, 2003

Riassunto

E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.

Su questo libro

Product Description:

Book by Laudon Kenneth C Traver Carol G

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2003
• ISBN 10: 032120056X
• ISBN 13: 9780321200563
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 944