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Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0321426770
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780321426772
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Descrizione libro Paperback. Condizione: new. Paperback. 'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need 'radical differentiation' to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to 'read' customer feedback on new products and messages the 17 steps for designing 'difference' into your brand how to turn your brand's 'onliness' into a 'trueline' to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to 'stretch' your brand without breaking it how to succeed at all three stages of the competition cycle "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to failhow to "read" customer feedback on new products and messagesthe 17 steps for designing "difference" into your brandhow to turn your brand's "onliness" into a "trueline" to drive synergythe secrets of naming products, services, and companiesthe four deadly dangers faced by brand portfolioshow to "stretch" your brand without breaking ithow to succeed at all three stages of the competition cycleFor a quick peek inside ZAG, go to Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780321426772
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0321426770xvz189zvxnew