Innovation Games: Creating Breakthrough Products Through Collaborative Play

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9780321437297: Innovation Games: Creating Breakthrough Products Through Collaborative Play

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. * Learn how your customers define success * Discover what customers don't like about your offerings * Uncover unspoken needs and breakthrough opportunities * Understand where your offerings fit into your customers' operations * Clarify exactly how and when customers will use your product or service * Deliver the right new features, and make better strategy decisions * Increase empathy for the customers' experience within your organization * Improve the effectiveness of the sales and service organizations * Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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Luke Hohmann
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ISBN 10: 0321437292 ISBN 13: 9780321437297
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Luke Hohmann
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Descrizione libro Pearson Education, 2006. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780321437297

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Descrizione libro Pearson Education (US), United States, 2006. Paperback. Condizione libro: New. 226 x 198 mm. Language: English . Brand New Book. Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can t explain what they want. Now, there s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. You ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. * Learn how your customers define success * Discover what customers don t like about your offerings * Uncover unspoken needs and breakthrough opportunities * Understand where your offerings fit into your customers operations * Clarify exactly how and when customers will use your product or service * Deliver the right new features, and make better strategy decisions * Increase empathy for the customers experience within your organization * Improve the effectiveness of the sales and service organizations * Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and RD managers, CTOs and development leaders, marketers, and senior business executives alike. Codice libro della libreria AAC9780321437297

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Luke Hohmann
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Descrizione libro Pearson Education (US), United States, 2006. Paperback. Condizione libro: New. 226 x 198 mm. Language: English . Brand New Book. Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can t explain what they want. Now, there s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. You ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. * Learn how your customers define success * Discover what customers don t like about your offerings * Uncover unspoken needs and breakthrough opportunities * Understand where your offerings fit into your customers operations * Clarify exactly how and when customers will use your product or service * Deliver the right new features, and make better strategy decisions * Increase empathy for the customers experience within your organization * Improve the effectiveness of the sales and service organizations * Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and RD managers, CTOs and development leaders, marketers, and senior business executives alike. Codice libro della libreria AAC9780321437297

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Descrizione libro Pearson Education, 2006. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780321437297

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Descrizione libro Addison-Wesley Professional. Paperback. Condizione libro: New. Paperback. 192 pages. Innovation Through Understandingsm The toughest part of innovation Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers dont like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R and D managers, CTOs and development leaders, marketers, and senior business executives alike. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780321437297

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Descrizione libro Paperback. Condizione libro: New. 1st. 203mm x 12mm x 229mm. Paperback. Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for," Even if you ask them, they often can&#039.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 159 pages. 0.390. Codice libro della libreria 9780321437297

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