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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that...’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
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Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has
been an industry leader, consultant, and expert in usability, interface, and web
design. Most recently she has been reviewing the research on the psychology of
persuasion and non-conscious decision-making and has been a keynote speaker
on this topic at conferences and for clients. Susan is a national and
international speaker for user experience and usability conferences, most
recently the keynote speaker for the Internet User Experience Conference in
Ann Arbor MI, and an invited speaker for the Usability Professionals
Association, just held in Baltimore MD. She has hundreds of clients, mainly in
the US.Dalla quarta di copertina:
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
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Descrizione libro New Riders, 2009. Paperback. Condizione: New. 1. Codice articolo DADAX0321603605
Descrizione libro New Riders Pub, 2008. Paperback. Condizione: Brand New. 1st edition. 147 pages. 9.00x7.00x0.50 inches. In Stock. Codice articolo __0321603605
Descrizione libro New Riders, 2009. Condizione: New. book. Codice articolo M0321603605
Descrizione libro New Riders, 2009. Paperback. Condizione: New. Never used!. Codice articolo P110321603605
Descrizione libro New Riders Pub, 2008. Paperback. Condizione: Brand New. 1st edition. 147 pages. 9.00x7.00x0.50 inches. In Stock. Codice articolo zk0321603605
Descrizione libro New Riders, 2009. Paperback. Condizione: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Codice articolo 0321603605n