Neuro Web Design: What Makes Them Click?

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9780321603609: Neuro Web Design: What Makes Them Click?

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that...’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

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About the Author:

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has been an industry leader, consultant, and expert in usability, interface, and web design. Most recently she has been reviewing the research on the psychology of persuasion and non-conscious decision-making and has been a keynote speaker on this topic at conferences and for clients. Susan is a national and international speaker for user experience and usability conferences, most recently the keynote speaker for the Internet User Experience Conference in Ann Arbor MI, and an invited speaker for the Usability Professionals Association, just held in Baltimore MD. She has hundreds of clients, mainly in the US.

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Susan Weinschenk
Editore: Pearson Education (US), United States (2009)
ISBN 10: 0321603605 ISBN 13: 9780321603609
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Descrizione libro Pearson Education (US), United States, 2009. Paperback. Condizione libro: New. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Codice libro della libreria AAU9780321603609

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Descrizione libro Pearson Education (US), United States, 2009. Paperback. Condizione libro: New. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Codice libro della libreria AAU9780321603609

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Descrizione libro 2009. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780321603609

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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, Neuro Web Design: What Makes Them Click?, Susan Weinschenk, Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Codice libro della libreria B9780321603609

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Descrizione libro Pearson Education (US), 2009. Condizione libro: New. 2009. 1st Edition. Paperback. Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. Num Pages: 168 pages, Illustrations. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 230 x 179 x 10. Weight in Grams: 324. . . . . . . Codice libro della libreria V9780321603609

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Descrizione libro Pearson Education (US). Condizione libro: New. 2009. 1st Edition. Paperback. Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. Num Pages: 168 pages, Illustrations. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 230 x 179 x 10. Weight in Grams: 324. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780321603609

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Descrizione libro Pearson Education (US), United States, 2009. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Codice libro della libreria BTE9780321603609

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Descrizione libro Addison Wesley, 2009. Condizione libro: New. Codice libro della libreria EH9780321603609

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