100 Things Every Designer Needs to Know About People (Voices That Matter)

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9780321767530: 100 Things Every Designer Needs to Know About People (Voices That Matter)

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.

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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: * What grabs and holds attention on a page or screen? * What makes memories stick? * What is more important, peripheral or central vision? * How can you predict the types of errors that people will make?* What is the limit to someone s social circle?* How do you motivate people to continue on to (the next step? * What line length for text is best?* Are some fonts better than others?These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Codice libro della libreria AAU9780321767530

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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: * What grabs and holds attention on a page or screen? * What makes memories stick? * What is more important, peripheral or central vision? * How can you predict the types of errors that people will make?* What is the limit to someone s social circle?* How do you motivate people to continue on to (the next step? * What line length for text is best?* Are some fonts better than others?These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Codice libro della libreria AAU9780321767530

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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, 100 Things Every Designer Needs to Know About People: What Makes Them Tick?, Susan Weinschenk, We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: * What grabs and holds attention on a page or screen? * What makes memories stick? * What is more important, peripheral or central vision? * How can you predict the types of errors that people will make?* What is the limit to someone's social circle?* How do you motivate people to continue on to (the next step? * What line length for text is best?* Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Codice libro della libreria B9780321767530

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Descrizione libro Pearson Education 2011-04-14, Berkeley, Calif., 2011. paperback. Condizione libro: New. Codice libro della libreria 9780321767530

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Descrizione libro Pearson Education (US), 2011. Condizione libro: New. 2011. 1st Edition. Paperback. Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel. Num Pages: 256 pages, col. Illustrations. BIC Classification: AK; JMJ. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 12. Weight in Grams: 472. . . . . . . Codice libro della libreria V9780321767530

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Descrizione libro Pearson Education (US). Condizione libro: New. 2011. 1st Edition. Paperback. Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel. Num Pages: 256 pages, col. Illustrations. BIC Classification: AK; JMJ. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 12. Weight in Grams: 472. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780321767530

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