Content Strategy for the Web, 2nd Edition

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9780321808301: Content Strategy for the Web, 2nd Edition

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

 

Review:

"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards

"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM

"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web 

"This book is the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability

"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

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Kristina Halvorson, Melissa Rach
Editore: Pearson Education (US), United States (2012)
ISBN 10: 0321808304 ISBN 13: 9780321808301
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Descrizione libro Pearson Education (US), United States, 2012. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Codice libro della libreria AAS9780321808301

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Kristina Halvorson, Melissa Rach
Editore: Pearson Education (US), United States (2012)
ISBN 10: 0321808304 ISBN 13: 9780321808301
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Descrizione libro Pearson Education (US), United States, 2012. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Codice libro della libreria AAS9780321808301

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Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 216 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 738256

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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, Content Strategy for the Web (2nd Revised edition), Kristina Halvorson, Melissa Rach, FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Codice libro della libreria B9780321808301

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ISBN 10: 0321808304 ISBN 13: 9780321808301
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Descrizione libro Pearson Education (US), United States, 2012. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Codice libro della libreria BTE9780321808301

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Descrizione libro 2012. Soft cover. Condizione libro: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Codice libro della libreria UN-PEA-ON-061

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803218083010000000

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Descrizione libro 2012. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780321808301

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Descrizione libro Pearson Education 2012-02-10, Berkeley, Calif., 2012. paperback. Condizione libro: New. Codice libro della libreria 9780321808301

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