Articoli correlati a Beyond Usable: Mapping Emotion to Experience

Beyond Usable: Mapping Emotion to Experience - Brossura

 
9780321833532: Beyond Usable: Mapping Emotion to Experience

Al momento non sono disponibili copie per questo codice ISBN.

Sinossi

Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage customers on a truly emotional level. In this book, Goto shares contextual research methods for discovering unmet needs, drawn from the rich traditions of ethnography, user experience, and sensory engineering. This methodology fuses practical and emotional design to create compelling products in an accessible, feasible manner.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile and product solutions for clients including Samsung, Hyundai, Adobe, VMware, Hilton International and Sony Ericsson. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto served as past president of the national board AIGA Center for Brand Experience. She currently lives in Half Moon Bay with her husband and two daughters.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

(nessuna copia disponibile)

Cerca:



Inserisci un desiderata

Non riesci a trovare il libro che stai cercando? Continueremo a cercarlo per te. Se uno dei nostri librai lo aggiunge ad AbeBooks, ti invieremo una notifica!

Inserisci un desiderata