Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage customers on a truly emotional level. In this book, Goto shares contextual research methods for discovering unmet needs, drawn from the rich traditions of ethnography, user experience, and sensory engineering. This methodology fuses practical and emotional design to create compelling products in an accessible, feasible manner.
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As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile and product solutions for clients including Samsung, Hyundai, Adobe, VMware, Hilton International and Sony Ericsson. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto served as past president of the national board AIGA Center for Brand Experience. She currently lives in Half Moon Bay with her husband and two daughters.
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