Design Currency: Understand, define, and promote the value of your design work

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9780321844927: Design Currency: Understand, define, and promote the value of your design work

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.

For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.

In Design Currency, you will learn how to:

  • Leverage traditional design skills in new ways
  • Measure the value that your design work brings to a project
  • Articulate that value so that you can position yourself as a partner in the development process
  • Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
  • Generate business value by better identifying audience needs


Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Jenn Visocky O’Grady is a professor at Cleveland State University, and Ken Visocky O’Grady an associate professor at Kent State University–both Ohio state schools where they launch the careers of design hopefuls and recent converts. They’re also principals at Enspace, and co-authors of The Information Design Handbook, and A Designer’s Research Manual. Accolades include recognition in such magazines and books as HOW, Print, Caffeine for the Creative Team, and The Layout Workbook. The pair strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.  

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Jenn Visocky O'Grady; Ken Visocky O'Grady
ISBN 10: 0321844920 ISBN 13: 9780321844927
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Descrizione libro 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780321844927

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Descrizione libro Pearson Education (US), United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: * Leverage traditional design skills in new ways* Measure the value that your design work brings to a project* Articulate that value so that you can position yourself as a partner in the development process* Charge what you re worth and prevent your job from getting crowd-sourced or out-sourced* Generate business value by better identifying audience needs. Codice libro della libreria AAS9780321844927

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Jennifer Visocky O Grady, Kenneth Visocky O Grady
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Descrizione libro Pearson Education (US), United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: * Leverage traditional design skills in new ways* Measure the value that your design work brings to a project* Articulate that value so that you can position yourself as a partner in the development process* Charge what you re worth and prevent your job from getting crowd-sourced or out-sourced* Generate business value by better identifying audience needs. Codice libro della libreria AAS9780321844927

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Jennifer Visocky O Grady, Kenneth Visocky O Grady
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Descrizione libro Pearson Education (US), United States, 2013. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: * Leverage traditional design skills in new ways* Measure the value that your design work brings to a project* Articulate that value so that you can position yourself as a partner in the development process* Charge what you re worth and prevent your job from getting crowd-sourced or out-sourced* Generate business value by better identifying audience needs. Codice libro della libreria BTE9780321844927

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Jenn Visocky O'Grady, Ken Visocky O'Grady
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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, Design Currency: Understand, Define, and Promote the Value of Your Design Work, Jennifer Visocky O'Grady, Kenneth Visocky O'Grady, The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: * Leverage traditional design skills in new ways* Measure the value that your design work brings to a project* Articulate that value so that you can position yourself as a partner in the development process* Charge what you're worth and prevent your job from getting crowd-sourced or out-sourced* Generate business value by better identifying audience needs. Codice libro della libreria B9780321844927

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