International Marketing With Infotrac - Rilegato

Czinkota, Michael R.; Ronkainen, Ilkka A.

Rilegato

ISBN 10: 0324190468 ISBN 13: 9780324190465

Casa editrice: South-Western Pub, 2003

Riassunto

Completely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms — rather than one solution to fit all.

Su questo libro

Product Description:

Book by Czinkota Michael R Ronkainen Ilkka A

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2003
• ISBN 10: 0324190468
• ISBN 13: 9780324190465
• Rilegatura: Copertina rigida
• Numero di pagine: 42