College Edition - Rilegato

Churchill Jr., Gilbert A.; Brown, Tom

Rilegato

ISBN 10: 0324190972 ISBN 13: 9780324190977

Casa editrice: South-Western, 2003

Riassunto

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Su questo libro

Product Description:

Book by Churchill Gilbert A Brown Tom J

Su questa edizione

• Editore: South-Western
• Data di pubblicazione: 2003
• ISBN 10: 0324190972
• ISBN 13: 9780324190977
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 700