James Obermayer MANAGING SALES LEADS

ISBN 13: 9780324205466

MANAGING SALES LEADS

Valutazione media 3,67
( su 9 valutazioni fornite da Goodreads )
 
9780324205466: MANAGING SALES LEADS

Sales leads are what successful marketing is all about. That's where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in today's tough economy the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, Managing Sales Leads is a powerful, hands-on reference for every manager -from mid-level sales and marketing manager to senior level corporate executive -for virtually every size of company it shows how to get the most out of this crucial corporate investment.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency. Obermayer is co-author of Managing Sales Leads, How to Turn Every Prospect into a Customer and Sales and Marketing 365. In addition, he has written more than 80 articles on sales and marketing management. He is a frequent speaker at conferences and training seminars for such organizations as the Direct Marketing Association and the American Marketing Association and at corporate sales meetings.

Review:

I. Sales Leads for Marketing and Sales Planning 1. Sales Leads for Tough Markets 2. Lead management Super Charges Sales and Marketing 3. Who Inquires and Why 4. Launching and Upgrading the Lead-management Program II. Qualified Leads from all Media 5. Planning Leads to Reach Selling Goals 6. Harneess the Lead Power of Advertising and Publicity 7. Mining Inquiry Gold at Trade Shows 8. Sete Your Sale in the Mail to Generate Leads 9. Telemarketing: Ignore It at Your Peril 10. Qualifying and Profiling Hot Sales Leads 11. Fulfillment: The First Step in Closing 12. Selling Your System to Sales 13. Computerizing Your Lead Managing Edge 14. Insights Form Inquiries: Closing the Marketing Loop Appendices Index

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

James Obermayer
Editore: South-Western Educational Pub (2007)
ISBN 10: 0324205465 ISBN 13: 9780324205466
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro South-Western Educational Pub, 2007. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0324205465

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

2.

Obermayer, James
Editore: Racom Communications (2007)
ISBN 10: 0324205465 ISBN 13: 9780324205466
Nuovi Rilegato Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Racom Communications, 2007. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110324205465

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,21
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,69
In U.S.A.
Destinazione, tempi e costi

3.

Obermayer, James
Editore: Racom Communications
ISBN 10: 0324205465 ISBN 13: 9780324205466
Nuovi Rilegato Quantità: 1
Da
Cloud 9 Books
(Wellington, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Racom Communications. Hardcover. Condizione libro: New. 0324205465 New Condition. Codice libro della libreria NEW6.1103175

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 61,29
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,24
In U.S.A.
Destinazione, tempi e costi