Explorations of Marketing in Society - Rilegato

Gundlach, Gregory T.; Block, Lauren G.; Wilkie, William L.

Rilegato

ISBN 10: 0324304307 ISBN 13: 9780324304305

Casa editrice: South-Western Pub, 2007

Riassunto

Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs. Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

Su questo libro

Product Description:

Book by Gregory T Gundlach Lauren G Block William L Wilkie

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2007
• ISBN 10: 0324304307
• ISBN 13: 9780324304305
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 955