Essentials of Marketing Research - Brossura

Zikmund, William G.; Babin, Barry J.

Brossura

ISBN 10: 0324320876 ISBN 13: 9780324320879

Casa editrice: South-Western Pub, 2006

Riassunto

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3e, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3e, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

Su questo libro

Product Description:

Book by Zikmund William GWilliam G Zikmund Babin Barry J

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2006
• ISBN 10: 0324320876
• ISBN 13: 9780324320879
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 414