Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen - Mike Peng.
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Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.Review:
"This text is a welcome addition to the study of international business for students all around the world. An www.cengage.co.uk/pengmeyer" - Zoltán Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany
"This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France
"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy
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